by Beth Heiserman
Many people think that there are certain descriptive words that people look for on a winery’s label, like reserve, estate grown, single vineyard, old vine, etc. This past week, I had someone ask what our “reserve wines” were.
In the U.S., “reserve” doesn’t theoretically mean anything. When applying for label approval from the TTB (Tax and Trade Bureau) in our country, reserve is nothing more than a brand…